Part of running a newspaper these days is figuring out how to have the best printed newspaper and an effective, relevant and dynamic website. The goal is not only to get the news out quickly, but to also be an attractive option for advertisers. The business model seems to be changing, but just how is still a bit nebulous.
However, one person that's helping me and The Madisonian work through this stuff is Sara Kauk at Design Missoula. She just explained landing pages to me, which took some doing. I didn't realize I had gotten so old and out of touch, but really the concept is basically like special editions for your newspaper. Now it's just a website. Thanks Sara!
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